money tlks!
Through the clutter of media advertising, we spotlight one topic that makes a difference every week.

Latest

Oct
23

our plan to build Parlour™

When my co-founder and I sat down to come up with an idea to build a company, I can tell
6 min read
Sep
16

how to create bulletproof ad campaigns

good morning media folks ☀️ It’s no secret Ads in media entities work. Especially in newsletters. For the advertiser, they
6 min read
Aug
28

you're doing inbound wrong

good morning media folks ☀️ Your advertising business depends on your inbound strategy. You can generate nearly 40% of your total
5 min read
Aug
20

how to create your "voice"

good morning media folks ☀️ There’s a lot of shit newsletters out there. And it usually stems from one thing.
6 min read
Aug
12

breaking down NYT's “The Morning” (17M email subs)

(if you're getting this email, it's because you signed up for the LinkedIn newsletter) good morning
7 min read
Jul
22

4-min guide on emerging Ad formats and tech

good morning media folks ☀️ There’s so much hoopla when it comes to advertising, that it can be a bit
4 min read
Jul
14

what to do when Ad sales slump

good morning media folks ☀️ There comes a time for any media company where Ad sales slump. There are varying factors
6 min read
Jun
25

"authentic advertising"

good morning media folks ☀️ Cannes Lions International Festival of Creativity just winded down, and it sounds like a lot of
5 min read
Jun
11

how i would fix Pomp’s flagship newsletter: The Pomp Letter

good morning media folks ☀️ When you think about shifts from media to personalities, Anthony Pompliano is one of the first
6 min read
May
05

niche newsletters ftw

I was thinking about this the other day. The Tiktok ban sucks for the small businesses that used it. It
5 min read