Latest

Apr
15

$$$ opportunities outside of your newsletter [podcasts]

ANNOUNCEMENT: We will be moving the newsletter to Ghost. You'll still get the posts on LinkedIn, but as
5 min read
Apr
04

what a Nike Ad campaign could look like in a newsletter

good morning media folks ☀️ We're all familiar with Nike's groundbreaking marketing campaigns. They're risk-taking
4 min read
Mar
10

how to pay your Ad Sellers

good morning media folks ☀️ Hiring is one of the hardest things to do when you're steering your own
4 min read
Feb
04

media's underdog: how Front Office Sports scores big

good morning media folks ☀️ The media industry is in it’s worst nightmare right now. Numerous established companies are laying
4 min read
Jan
21

how to fire a client (and why)

good morning media folks ☀️ As a publisher, you know you’ve reached the right of passage once you come across
4 min read
Jan
14

what Sedona, AZ can teach you about Ad products as an email publisher

good morning media folks ☀️ Ever heard of Sedona? It's a picturesque Arizona town. Red sandstone formations, thoughtful urban
4 min read
Jan
07

how I would fix Vox's flagship newsletter: Vox Sentences

happy new year media folks ☀️ When you think about some of the most successful traditional media companies, do the New
4 min read
Dec
10

ugc for your email Ad products?

good morning media folks ☀️ So I’m currently working with a publisher in the Sports category. And they’re hiring
3 min read
Dec
03

where's the synergy between media buyers and ad sellers?

good morning media folks ☀️ a warm welcome to the 17 new subscribers. thanks to everyone for your support. Over the
4 min read
Nov
26

build lasting ad partnerships: the case against transactional

good morning media folks ☀️ a warm welcome to the 129 new subscribers. thanks to everyone for your support. I’ve
3 min read